Structured Layout: Each case study uses a clean, two-column card layout:
Left Column (Context): Displays the client type (e.g., Global E-Commerce Retailer, B2B SaaS Unicorn), the core challenge they faced, and the strategic solution you provided.
Right Column (Impact): A highlighted metrics panel that showcases 3 key measurable results (e.g., “+142% Increase in Non-Brand Organic Traffic”, “-45% Reduction in Blended CAC”) using large, bold typography to immediately catch the eye.
Visual Hierarchy: Used subtle background colors and icons (Target for Challenge, Lightbulb for Solution) to make the text highly scannable and engaging.